Article published in India Brand Equity Foundation
|Prepared by Ernst & Young, 17-02-2004|
Making decisions about foreign operations is complex and requires an intimate knowledge of a country’s commercial climate, with a realization that the climate can change overnight.
Sweeping sociological changes have been brought about by rapid urbanization, explosion of the electronic media, education and increasing domestic and foreign travel and changing nature and composition of expenditure, with growing emphasis on brands, product quality, features and convenience.
Companies doing or planning to do business in India need to obtain current and detailed information from experienced professionals.
This book reflects information current at 15 October 2003. To down load the report visit: http://ibef.org/artdisplay.aspx?cat_id=135&art_id=1398